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For our Spring/Summer 2022 range, we entered the Neo Dystopia. Taking inspiration from the Bristol Light Show, an Art installation showcasing variations of neon lighting throughout different settings throughout Bristol. We wanted to reintroduce our best selling pieces and bring them forward through a streetwear influence, transfusing them with the grunge & graffiti feel of Bristol with subtle hints of exquisite detail (which is something we pride ourselves on).
Pink was the colour for us. It's a bold colour, which some may find hard to wear, but paired with the graffiti elements & print techniques you guys have come to love, we've taken the collection down a streetwear aesthetic inspired by the likes of Neighbourhood& Stussy, which also included a rework of our logo, and has interwoven well with blacks for a more subtle vibe.
The shoot was produced in our own warehouse. Emma, our creative director here at Judas Sinned said "We wanted a more darker & grungy feeling to the imagery. We wanted it to be gritty".And she and the team delivered just that. Using neon lights to highlight those details on the products that make you guys pop when you wear them. "Judas has always been about the little details. Producing the shoot in our own warehouse just made sense. It was so wild seeing all of my team working in a space that is usually full of staff members picking & packing orders".
And there we have it. Neo Dystopia is finally here and we hope that you'll love wearing the pieces as much as we loved designing and producing them. You can shop the collection by clicking here. Don't forget to tag us on Instagram wearing your fresh thread @Judassinned and as always, remain a Disciple.
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